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Apr 23, 2021

[Ans] What was the first U.S. consumer product sold in the Soviet Union?

Step 1 : Introduction to the question "What was the first U.S. consumer product sold in the Soviet Union?"



Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1972, PepsiCo struck a barter agreement with the government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka, in exchange for importation and Soviet marketing of Pepsi-Cola. The deal allowed PepsiCo to bring its cola into the Soviet Union and granted the Soviet regime the opportunity to sell one of their most famous brands in the Western market. Russia is now Pepsi's second-largest market, accounting for roughly 8% of sales.




Step 2 : Answer to the question "What was the first U.S. consumer product sold in the Soviet Union?"



Pepsi-Cola:


Pepsi was the first American consumer product to be manufactured and sold in the former Soviet Union. In 1972, PepsiCo struck a barter agreement with the government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka, in exchange for importation and Soviet marketing of Pepsi-Cola. The deal allowed PepsiCo to bring its cola into the Soviet Union and granted the Soviet regime the opportunity to sell one of their most famous brands in the Western market. Russia is now Pepsi's second-largest market, accounting for roughly 8% of sales.


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