Step 1 : Introduction to the question "What was the first soap to use crossovers?"
...“Another World” producers invented the trick of swapping actors with another show when its ratings started to drop. Both “Guiding Light” and “Another World” were sponsored by Procter & Gamble, so the producers hoped that “Guiding Light” fans would follow their favorite actors and also watch “Another World,” but the plan proved unsuccessful.
Step 2 : Answer to the question "What was the first soap to use crossovers?"
Another World:
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