Step 1 : Introduction to the question "Which company produces Peeps, the colorful marshmallow chicks synonymous with Easter?"
Peeps are made by Just Born, a Pennsylvania-based confectionery company that introduced the iconic marshmallow chicks in the 1950s. Originally a labor-intensive treat that took nearly a full day to create by hand, Peeps are now produced in seconds using automated processes. Over the decades, they’ve become one of the most recognizable Easter candies in the United States. Today, the classic chicks have expanded to include bunnies, seasonal shapes, and a wide range of colors and flavors—making them a staple in Easter baskets.