Evolution of Google AdSense:

Google Adwords Launches the AdSense Revolution Enter Google AdWords. AdWords are those little ads you see on the right hand side of the search results when you do a search at Google.com. Advertisers pay to have their ads shown when people search for the keywords they want to target. So, for example, if somebody is selling synthetic engine oil, they would tell Google to show their ad when somebody searched for “engine oil” or “synthetic engine oil” or other similar keywords. And they choose how much they are willing to pay every time somebody clicks on their ad.

AdWords

literally exploded a vendor’s ability to sell their products online, and it quickly grew into a huge money maker for Google. Google wanted to find more ways to earn money from these advertisers, and they came up with a brilliant idea: AdSense.

Google said,

‘hey, we’re a search engine, we know how to figure out what a web page is all about, so why not figure out what a page is about and show ads related to that page content?’ That’s what AdSense does. Now, instead of the “synthetic engine oil” vendor only having his ad show on the Google search results, he could have his ad show up on websites that were about engine oil or car maintenance or whatever else the advertiser wanted to target. Every time somebody clicks on one of those ads, the webmaster whose site the ad is on gets paid a percentage of the click value, and Google

keeps the rest.

This was a huge boon to the small time website publisher. Before AdSense they just didn’t get enough traffic to sell ad space or for the big networks to let them in. A lot of the webmasters still had day jobs, so they couldn’t exactly get into the product creation and selling business, and the didn’t have the time or money to try their hand at affiliate marketing either. Now with AdSense they could put up a content site about their chosen subjects and actually get paid to write about it!

It didn’t take long for webmasters the world over to catch on. There was no selling, no customer support, no maintenance, no hassle. You didn’t even have to select which ads to display because Google figured that out for you! That’s what makes AdSense so wonderful: you can focus on the content of your sites and on getting people to your sites, and let AdSense take care of creating your paycheck for you. It’s so easy to do, and it pays well in tiny markets where you couldn’t get paid before, like with small hobby sites. Large publishers with thousands or millions of pages spread across dozens or hundreds of sites were made instantly wealthy due to the program.

AdSense In A Nutshell

So that’s AdSense in a nutshell: you drop some javascript code on your web pages, Google figures out what ads to show, and when people click on those ads you earn money. Once a month Google will either send you a check or make a direct deposit into your bank account for the money that you earned

in the month prior (as long as you’ve earned at least $100). So, for example, if you earn $1,000 in January, toward the end of February you will get paid your $1,000. Toward the end of March you will get paid for February’s clicks, etc.

But you can’t earn a dime without an AdSense account, can you? If you

don’t already have an AdSense account, the next section will tell how to go

about getting one–even if you don’t already have a website.