Step 1 : Introduction to the question "Which car rental company used the slogan "We're number two. We try harder"?"
Avis was founded in 1946 with three cars at Willow Run Airport, Ypsilanti, Michigan, by Warren Avis. It established branch operations across the United States over the next few years, becoming the second largest car rental company in the country by 1953. The Avis corporate motto of "We Try Harder" was adopted in 1962. The company aimed to put a positive spin on Avis' status as the second largest car rental company in the United States while also taking a shot at larger competitor The Hertz Corporation. The slogan was used for over 50 years.
Step 2 : Answer to the question "Which car rental company used the slogan "We're number two. We try harder"?"
Avis:
Avis was founded in 1946 with three cars at Willow Run Airport, Ypsilanti, Michigan, by Warren Avis. It established branch operations across the United States over the next few years, becoming the second largest car rental company in the country by 1953. The Avis corporate motto of "We Try Harder" was adopted in 1962. The company aimed to put a positive spin on Avis' status as the second largest car rental company in the United States while also taking a shot at larger competitor The Hertz Corporation. The slogan was used for over 50 years.
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