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Dec 17, 2018

[Ans] Which retailer is known for their iconic "Bluelight Specials"?

Step 1 : Introduction to the question "Which retailer is known for their iconic "Bluelight Specials"?"



Kmart's iconic Bluelight Specials provided instant bargains for lucky in-store shoppers. The Bluelight Special debuted in 1965 and was the brainchild of former Kmart assistant manager Earl Bartell. Flashing blue sirens in the center of Kmart's stores would go off to direct shoppers to a discount item, as an announcement was blared on a loudspeaker, “Attention, Kmart Shoppers”. This tactic was credited with helping propel the discount retailer’s growth through the 1980s. The store stopped the specials in 1991 but has given them brief rebirths since then.




Step 2 : Answer to the question "Which retailer is known for their iconic "Bluelight Specials"?"



Kmart:


Kmart's iconic Bluelight Specials provided instant bargains for lucky in-store shoppers. The Bluelight Special debuted in 1965 and was the brainchild of former Kmart assistant manager Earl Bartell. Flashing blue sirens in the center of Kmart's stores would go off to direct shoppers to a discount item, as an announcement was blared on a loudspeaker, “Attention, Kmart Shoppers”. This tactic was credited with helping propel the discount retailer’s growth through the 1980s. The store stopped the specials in 1991 but has given them brief rebirths since then.


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