Step 1 : Introduction to the question "9. This brand is known as the 'King of Beers'."
...1. Budweiser 2. Foster's 3. Stroh's 4. Kirin The name 'Budweiser' has a long and storied history. It originally referred only to beer produced in the town of Budweis, today in the Czech Republic. The brewing tradition in Budweis goes back at least 800 years. In the 1800's Budweiser was produced by several different American brewing companies and was considered a style of beer like lager or porter rather than a specific brand name. In 1876 Anheuser-Busch began producing a beer they called Budweiser to capitalize on the reputation of the name. Through lawsuits and acquisition of competitors Anheuser-Busch eventually gained control of the name in the United States and made it into their number one brand. Since 1895 there has been a brewing company in Budweis that produces a beer called Budweiser Budvar. They've been going at it with AB for years in international court over the trademark. So far there is no clear winner, nor is there likely to be anytime soon. Basically, the Czech brewery owns exclusive rights to the Budweiser name in Germany, Switzerland, Austria, Poland, Norway and their home country, AB holds the trademark in the rest of the world. AB sells its products in most of these countries under the 'Bud' and 'Anheuser-Busch B' names. Interestingly, the Czech company has never used funny looking dogs, caped superheroes or talking reptiles (or amphibians for that matter) in their advertising. By the way, Anheuser-Busch's Michelob is also named after a famous brewing town in the Czech Republic.
Step 2 : Answer to the question "9. This brand is known as the 'King of Beers'."
Budweiser:
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