Step 1 : Introduction to the question "The ’90s hunk Fabio was part of a advertising campaign for what?"
I Can't Believe It's Not Butter! is marketed as a substitute for butter. In the late 1990's "I Can't Believe it's Not Butter" used romance novel icon Fabio for its advertising campaigns. Fabio has been the spokesmodel for the margarine brand since 1994. He was used to appeal to women interested in the health trend through his likability, humor and familiarity. The Italian-American actor, and fashion model rose to fame as a romance novel cover model throughout the 1980s and 1990s. He appeared on over 400 romance novel covers during career.
Step 2 : Answer to the question "The ’90s hunk Fabio was part of a advertising campaign for what?"
I Can't Believe It's Not Butter!:
The J.H. Filbert company, based in Baltimore, Maryland, developed the product in 1979 as a low-cost alternative to butter for the food service industry. The name originated from a comment by the husband of a company secretary as he sampled the product and it was first marketed to retail consumers in 1981.
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