[Answer] “Casual Fridays” began as marketing for which state’s fashion industry?

Step 1 : Introduction to the question "“Casual Fridays” began as marketing for which state’s fashion industry?"

...A 1960s marketing campaign known as “Operation Liberation” encouraged Hawaiians to dress casually in the office on Fridays. The focal point was the Hawaiian or “Aloha” shirt, which was handed out to state legislators. The giveaway promotion, plus the shirt’s popularity among celebrities such as Elvis Presley and Frank Sinatra, helped the Aloha shirt cement its status as a mainstream staple of casualwear.

Step 2 : Answer to the question "“Casual Fridays” began as marketing for which state’s fashion industry?"

Hawaii:

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