Step 1 : Introduction to the question "Which fast food chain uses the slogan, "We Have the Meats"?"
Known for its abundance of meat-centric sandwich options, Arby's changed its slogan in 2014 from "Slicing up Freshness" to "We Have the Meats" as one of its strategies to target millennials. Along with the new slogan, Arby's redesigned its website to emphasize "at least eight different meats," and introduced a line of Mega Meat Stack sandwiches boasting several ounces of meat. Did it work? Absolutely. Arby's announced that after its "We Have the Meats" campaign, 54% of its customers were ages 18 to 34, up from 38% before the slogan change.
Step 2 : Answer to the question "Which fast food chain uses the slogan, "We Have the Meats"?"
Arby's:
Known for its abundance of meat-centric sandwich options, Arby's changed its slogan in 2014 from "Slicing up Freshness" to "We Have the Meats" as one of its strategies to target millennials. Along with the new slogan, Arby's redesigned its website to emphasize "at least eight different meats," and introduced a line of Mega Meat Stack sandwiches boasting several ounces of meat. Did it work? Absolutely. Arby's announced that after its "We Have the Meats" campaign, 54% of its customers were ages 18 to 34, up from 38% before the slogan change.
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