Step 1 : Introduction to the question "Travelers Insurance features which red item as part of its logo?"
Travelers is one of the nation's largest property casualty companies. The original logo of the red umbrella started in 1870 when it appeared in a newspaper ad for the young insurance company. It was revived in the early 1960s, when it was given its signature red color. The property-casualty insurer has gone to great lengths to stop other companies from hoisting umbrellas as logos. Since 2007, Travelers has challenged at least 30 trademark applications across a range of industries, according to U.S. Patent and Trademark Office records.
Step 2 : Answer to the question "Travelers Insurance features which red item as part of its logo?"
Umbrella:
Travelers is one of the nation's largest property casualty companies. The original logo of the red umbrella started in 1870 when it appeared in a newspaper ad for the young insurance company. It was revived in the early 1960s, when it was given its signature red color. The property-casualty insurer has gone to great lengths to stop other companies from hoisting umbrellas as logos. Since 2007, Travelers has challenged at least 30 trademark applications across a range of industries, according to U.S. Patent and Trademark Office records.
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