Step 1 : Introduction to the question "Which model of car was named after Henry Ford's son?"
The 1958 Ford Edsel was supposed to be the new premiere car for middle-class Americans. Marketing research and development for the new intermediate line had begun in 1955 under the code name "E car", which stood for "experimental car." Ford Motor Company eventually decided on the name "Edsel", in honor of Edsel B. Ford, son of the company's founder, Henry Ford. The car never gained popularity with contemporary car buyers and sold poorly. The 1958 Ford Edsel remains one of the biggest flops in corporate history.
